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LCM Certificate in Sales & Marketing |
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There are FOUR modules in LCM Certificate in Sales & Marketing.
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Course Outline |
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Module 1.1 Fundamentals of Selling
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To provide students with an understanding of the sales activity and to appreciate its changing role in organizations. To ensure students understand the relationship between sales and other functional areas in the business. |
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Module Content |
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4.1.1 Marketing Communication Strategy - An Overview (10%)
4.1.2 A Theoretical Understanding of Marketing Communications (15%)
4.1.3 Managing the Marketing Communications Process (30%)
4.1.4 Successful Marketing Communications Strategies (15%)
4.1.5 International Marketing Communications (15%)
4.1.6 Wider Issues of Marketing Communications (15%) |
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Module 1.2 Fundamentals of Marketing |
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To provide students with an understanding of the development of marketing and its changing role within a variety of organizations. To ensure students understand the synergy of impact achievable through modifying the marketing mix and positioning product and service offerings to meet the needs of clearly identified market targets. |
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Module Content |
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1.2.1 The Marketing Culture (20%)
1.2.2 The Marketing Tool (50%)
1.2.3 Combining the Marketing Mix (20%)
1.2.4 Customer Care (10%) |
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Module 1.3 Business Communications |
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To enable students to maximize their personal effectiveness by improving interpersonal communication skills. To provide students with the knowledge and techniques that will assist performance at all levels and in all situations. |
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Module Content |
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1.3.1 The process of communication (15%)
1.3.2 Written communication (20%)
1.3.3 Statistical Information (10%)
1.3.4 Oral communication (15%)
1.3.5 Visual communication (10%)
1.3.6 Meetings, discussions and interviews (15%)
1.3.7 Information technology for business communication (15%) |
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Module 1.4 Fundamentals of customers care |
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To provide students with an understanding of customers' needs and complexity of the decision making process in both consumer and industrial markets. To ensure students can identify customer needs through the use of available research data and appreciate the need of effective market research investigations. |
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Module Content |
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1.4.1 Indentifying the customer (15%)
1.4.2 Investigating customers (30%)
1.4.3 Understanding customer behaviour (35%)
1.4.4 Predicting and influencing customer behaviour (20%) |
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Admission Requirement |
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'O', 'N' level holders depending on individual's academic qualifications. |
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Mature student |
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Examination |
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Examinations are conducted 4 times a year i.e. March, June, September and December.
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For more information, you may wish to call our course consultants at 6336 3566 or visit us at: |
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Kentridge Business School
111 North Bridge Road #26-04
Peninsula Plaza Singapore 179098
Tel: 6336 3566 Fax: 6336 4986 |
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