| |
|
| |
|
LCM Diploma in Sales & Marketing Management |
|
| |
|
| |
There are FOUR modules in LCM Diploma in Sales & Marketing Management.
|
| |
|
| |
Course Outline |
| |
Module 3.1 Effective Management Techniques
|
| |
To enable students to develop sound management skills which can be practiced in a marketing context. To develop a greater knowledge of personal strengths and weaknesses and the ability to undertake improvements. To develop sensitivity to others and the ability to work in groups, and to manage peple effectively. To develop the necessary skills for managing marketing operations, marketing information and promotional practices effectively. |
| |
Module Content |
| |
3.1.1 The Nature of Management (10%)
3.1.2 Personal Effectiveness (40%)
3.1.3 Managing People (50%) |
| |
|
| |
Module 3.2 Managing Business Operations |
| |
To build on the knowledge of marketing fundamentals and provide a sound understanding of the process of marketing operations (analysis, planning, implementation and control) and the process of marketing operations (analysis, planning, implementation and control) and the process of the marketing decisions. This will enable them to perform effectively in any single functional area of marketing at the junior management level. In particular to enable students to gain a good grasp of the finer details of markting operations and be able to adapt and apply them in their own job situation and in a variety of practical situations. To encourage students to test and apply modern marketing theory to the understanding and solution of practical marketing problems and situations. To demonstrate the contribution of marketing operations in a variety of business, govermental, charitable and not for profit organisations. |
| |
Module Content |
| |
3.2.1 Analysis of Marketing Opportunities - The Basics (20%)
3.2.2 The Marketing Planning Process - An Introduction (20%)
3.2.3 Marketing Organisation (10%)
3.2.4 Managing Outside Resources (10%)
3.2.5 Selected Marketing Applications - An Overview (25%)
3.2.6 Legal, Ethics and Mider Issues (15%) |
| |
|
| |
Module 3.3 Financial and Information Management |
| |
To develop an understanding the need for, and place of, an integrated management information system in supporting marketing decisions. To be able to develop appropriate management information systems structures by applying basic concepts. To emphasize the importance of forecasting in the planning process and to apply forecast information in a variety of contexts relating to marketing decisions. to apply financial concepts in order to make effective marketing decision together with an ability to apply financial analysis to a variety of marketing management problems. To explore the sources of marketing research information, how they are obtained (strengths and weaknesses) and be able to apply marketing research information to a range of marketing problems in a variety of contexts. To develop a practical and applied understanding of developments in information and communication technologies that impact upon marketing management decisions. Understanding how management information is gathered, stored, and communicated both within and across organisational boundaries. |
| |
Module Content |
| |
3.3.1 Management Information Basic Concepts (10%)
3.3.2 Infomation and Communication Technology supporting Marketing Decisions (20%)
3.3.3 Forecasting Information for Marketing Decisions (10%)
3.3.4 Financial Information to Support Marketing Decisions (40%)
3.3.5 Marketing Research Information Applied to Marketing Decisions (20%) |
| |
|
| |
Module 3.4 Promotional Practice Management |
| |
To provide the student with a sound understanding of the marketing mix tools that contributes towards the effective implementation of marketing strategies. To be able to evaluate the relative effectiveness and costs of elements of the promotional mix understanding operational knowledge for the integrated marketing communications module at postgraduate level. Understand the need to integrate marketing mix tools to achieve effective implementation of plans. Select an appropriate integrated mix of 4Ps or 7Ps in a particular marketing context. To be able to suggest the basis of managing a promotional budget and how the various elements can be combined into an integrated promotional plan. Select and justify the use of one or more promotional techniques for particular marketing context. |
| |
Module Content |
| |
3.4.1 Implementing of the promotional mix (50%)
3.4.2 Public Relations techniques (10%)
3.4.3 The nature of products components and life cycles (10%)
3.4.4 Place Operations (10%)
3.4.5 Integration, Implementation and Evaluation (10%)
3.4.6 Current and Future Issues (10%) |
| |
|
| |
Admission Requirement |
|
|
| |
|
Polytechnic Diploma holders - Marketing major or |
|
Private Diploma holders - Marketing major or |
|
Individuals with LCM qualification |
|
|
|
Student graduated with LCM Diploma in Sales and Marketing can progress into either a degree with University of East London or University of Glamorgan (candidates without relevant work experience). |
|
Student graduated with LCM Diploma in Sales and Marketing with relevant working experience can progress into a MBA with Dublin Metropolitan University. |
|
| |
|
| |
Examination |
| |
Examinations are conducted 4 times a year i.e. March, June, September and December.
|
| |
................................................................................................ |
| |
|
| |
|
| |
|
| |
|
| |
For more information, you may wish to call our course consultants at 6336 3566 or visit us at: |
| |
Kentridge Business School
111 North Bridge Road #26-04
Peninsula Plaza Singapore 179098
Tel: 6336 3566 Fax: 6336 4986 |
| |
|
