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LCM Advanced Diploma in Marketing Management |
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There are FOUR modules in LCM Advanced Diploma in Marketing Management.
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Course Outline |
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Module 4.1 Marketing Communcations Strategy
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To enable students to build a sound theoretical and practical understanding of the formulation of promtional strategy and the management of the marketing communication process. To develop an understanding of the economic and creative justifications for marketing communications. To develop an understanding of the present limits of communications theory and the need to make the process of marketing communications more soundly based. To be sensitive to legal and ethical considerations in the formulation and implementation of the marketing communications strategy. |
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Module Content |
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4.1.1 Marketing Communication Strategy - An Overview (10%)
4.1.2 A Theoretical Understanding of Marketing Communications (15%)
4.1.3 Managing the Marketing Communications Process (30%)
4.1.4 Successful Marketing Communications Strategies (15%)
4.1.5 International Marketing Communications (15%)
4.1.6 Wider Issues of Marketing Communications (15%) |
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Module 4.2 International Marketing Strategy |
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To enable students to acquire expertise in developing international marketing and thereby to extend their range of marketing understanding, both to deal with international marketing situations in non-domestic markets and the impact of international competitiors on the domestic market. To promote an understanding of the factors determining the extent to which standardization in strategy and implementation is appropriate for success in international markets. |
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Module Content |
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4.2.1 Where Are We Now and Where Do We Want To Be? (30%)
4.2.2 How Might We Get There? (40%)
4.2.3 How Do We Ensure Arrival? (30%) |
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Module 4.3 Strategic Marketing Management: Planning and Control |
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To ensure that students are made aware of all the major aspects of the planning and control elements of the marketing management function. To provide studetns with an understanding of and an ability to evaluate the contribution of marketing management to corporate management. To examin and be familiar with all aspects of the planning process and its application to marketing. To be able to use tools of analysis and decision making in the preparation of marketing plans. To appreciate the characteristics and planning needs of organizations in a variety of sectors, so that the marketing mix can be tailored in its detail to meet the wants/ needs of identified market segements and achieve specified strategic and tactical objectives. To have an understanding of the issues assoicated with the effective implementation and control of marketing plans and how the principal barriers to implementation might possibly be overcome. To appreciate the need to understand the dimensions of the international environment within which marketing decisions are made. |
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Module Content |
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4.3.1 Introduction to Planning and Control: The Management Process (10%)
4.3.2 Where Are We Now? (25%)
4.3.3 Where Do We Want To Be? (25%)
4.3.4 How Might We Get There and Which Way Is Best? (30%)
4.3.5 How Can We Ensure Arrival? (10%) |
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Module 4.4 Strategic Marketing Management: Case Study |
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To extend the practice of the student in the quantitative and qualitative analysis of marketing situations. To develop powers of diagnosis and to create a firm basis in decision making. |
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Module Content |
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4.4.1 The Marketing Audit/Situation Analysis (30%)
4.4.2 Company Mission and Corporate Setting (5%)
4.4.3 Marketing Organization (5%)
4.4.4 Marketing Planning and Control Decisions (40%)
4.4.5 Marketing Research Decisions (10%)
4.4.6 Financial Implications of the Marketing Plan (10%) |
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Admission Requirement |
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Polytechnic Diploma holders - Marketing major or |
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Private Diploma holders - Marketing major or |
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Individuals with LCM qualification |
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LCM Post-Graduate Diploma is equivalent to a BBA in Marketing from Dublin Metropolitan university i.e. students can automatically convert the Post Graducate Diploma to a BBA from Dublin Metropolitan University. |
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Examination |
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Examinations are conducted 4 times a year i.e. March, June, September and December.
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For more information, you may wish to call our course consultants at 6336 3566 or visit us at: |
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Kentridge Business School
111 North Bridge Road #26-04
Peninsula Plaza Singapore 179098
Tel: 6336 3566 Fax: 6336 4986 |
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